We are Alice and Geraldine.  We met through our love of theater and comedy when we found ourselves performing lead roles opposite each other in a newly formed theatre group.

We clicked from the start and friendship blossomed over a melting pot of lines, cakes, laughter, creativity, performance and a shared love of sewing and a passion for fashion from a bygone era.

We wanted to create a capsule wardrobe for the 21st centuary using pattens, designs and importantly the Clothing Control 41 regulations to prove despite being from an era of having very little and making do with stringent government rules at every turn, there was still colour and life in fashion, and that it is just a beautiful today as it was then.

We hope that you enjoy putting your best foot forward in our beautiful handmade clothes and accessories, created using authentic designs, patterns, materials and machines from wartime Britain.
Build your website today More Info freewebstore
Report this Store
Are you concerned about the security of this store? Please contact our security team via security@freewebstore.com
Is this store safe?
eCommerce Websites
Freewebstore, providing eCommerce for everyone. Visit us today and create your very own eCommerce store - FOR FREE
Visit freewebstore.com
Are you the Store Owner?
You can remove this banner and have access to our fantastic premium features by upgrading your online store.
Learn More